Content Marketing Lead

About the role

Loudhailer is best known for consumer PR, but our fastest-growing revenue line is owned content for B2B clients — a logistics group, a professional services firm, an enterprise software company and a family office. They all arrived with the same problem: plenty to say, no system for saying it.

We are creating a Content Marketing Lead role to run that practice properly. You will inherit a writer, a designer at fifty per cent, and four clients on retainer. Within a year we expect the practice to be six people and to have a defensible methodology we can sell rather than improvise.

This is a builder's job. There is no playbook waiting for you in a shared drive — you are here to write it, then teach it to everyone else.

What you'll do

• Set annual content strategy for four B2B accounts, mapped to their commercial pipeline rather than to a publishing calendar.
• Lead the editorial process end to end: commissioning, interviewing client experts, structural editing and final sign-off.
• Build the distribution layer — SEO, LinkedIn, email programmes and paid amplification — and report on what it produced.
• Develop the practice's methodology, templates and pricing model with the Managing Director.
• Hire and lead a growing team, starting with a second writer and a content strategist.
• Sit in new-business conversations as the content lead and convert them.

What we're looking for

• 7+ years in content marketing, editorial or brand journalism, including at least two leading a team.
• A track record with B2B content that produced measurable pipeline effects, and the analytics honesty to say when it did not.
• Excellent English writing and editing — this practice publishes in English first.
• Business-level Cantonese for interviewing local client executives who prefer not to be interviewed in English.
• Real SEO competence: search intent, information architecture, and knowing which of the twenty metrics in the dashboard matter.

Nice to have

• Newsroom or trade-publication background.
• Experience with 繁體中文 content programmes running alongside English.
• Familiarity with marketing automation platforms and lead scoring.

What you get

• 13th month salary plus discretionary bonus
• Hybrid — two fixed office days, the rest flexible
• 21 days annual leave
• Medical, dental and a HK$25,000 annual learning budget
• Sponsorship support for eligible candidates, including IANG holders